Cg Intro essays

Cg Intro essays There have been many experiments done on depth of processing and the self reference effect. The Depth of Processing model of memory maintains that how deep something is encoded into a person's memory depends on using certain types of processing. This relates to the self reference effect because it is believed that people have the tendency to remember something better when they can relate it to themselves. People who can personally relate to something have the tendency to embed it deeper into their memory. Craik and Tulving did a series of experiments on the depth of processing model. They had participants use a series of processing methods to encode words at different levels; shallow, moderate, and deep. The subjects were shown a series of words and ask questions about the words that would provide a "yes" or "no" response. At the shallow level they were asked questions about whether or not the word was written in capital letters. At the moderate level of processing, the subject was asked questions as to whether or not two words rhymed. Finally, the subjects were asked about words in sentences and whether or not they fit. This was the deep level of processing. After participants had completed the task they were then given a surprise recognition test with the words that they were just asked questions on (target words) and then words that they have never seen before (distraction words). The results of the experiment showed that people remembered the words better that were at d eeper level of processing (Craik and Tulving 1975). Although there was some criticisms about the above experiment, Craik and Tulving performed more experiments each time refining the D.O.P. model. There were thoughts that the structural tasks were easier and not as much time had to be spent on them therefore people did not have as long to look at those words and could not study them like the other tasks. Craik and Tulving then made the structural ...

Sister Carrie Analysis essays

Sister Carrie Analysis essays In the novel Sister Carrie, by Theodore Dreiser, Carrie Meeber advances in social standing by using sex as a form of capital, while George Hurstwood falls from upper class status. This plot, though acceptable in modern literature, was unheard of in the early 20th century and despised by critics of the period. Dreisers work has been increasingly important since his death(Poupard, 50). The plot of Sister Carrie is exemplary in it's representation of 20th century naturalism and marks the change from conventional to unorthodox literature. Sister Carrie has become more important over time and is one of the most important American novels written in the 20th century(Stanley, 214). Sinclair Lewis stated that Sister Carrie is "widely hailed as the largest fruit of American realism"(Poupard, 164). Dresier used determinism and sentimentalism to describe how ones destiny is shaped(Poupard, 49). The inability to shape ones destiny and portayal of ill situations being inevitable was Karl F. Zender argues that Sister Carrie's emphasis on circumstance de-emphasis on character takes away from the novel. Through Dreiser's realism however the immodest nature of the novel is felt. Edgar Lee Masters exclaims that Dreiser's "clear eye and accurate hand" are exemplary in Sister Carrie and presented a reality relatable to the reader(Poupard, 165). Dianne Henningfield recognizes that it is possible to focus on Carrie's capitalism, exchanging services for goods, seeing that Carrie is pushed to her decisions for economic needs(Stanley, 215). This sort of literature was not common in the early 20th century and was not accepted by most critics of the period . Many early critics focused on the fact that Carrie was not reprimanded at any point in the novel for her exchange of sex for goods(Poupard, 49). From Carries situations the book can be read as a tragedy of putting that much importance and value to sex, however to advan ...

Project Management Case Study Example | Topics and Well Written Essays - 750 words

Project Management - Case Study Example The firm sold industry equipment through personal contacts and personal relationships of the top end staff. When the CRM system was decided to be licensed, there were huge arguments about its necessity since such a system would not be suited for selling industry equipment. However the decision was made by the high-ups and the license was bought. The implementation of this system was not as successful as was expected because there was no alignment between the business objectives and the technological objectives. The results the top-end of the management wanted to achieve could only be achieved up to 50% and the huge investment became a waste. If a more customized and industry usable system had been purchased like a Supply Chain System or an Enterprise Resource Plan, then the results would have been much better. (Jessup & Valacich, 2007) The project aimed at involving the industry clients to communicate through the CRM system with the organization telling them about the quantity they want to purchase, any customizations they require and the time of delivery etc. Orders from the clients came in bulk and were quite infrequent. Managing these orders had been easy in the past and it was being manually without any problems. Since no boom in the industry was expected, this project was also considered as not being able to utilize its full potential. The problem in this case was the poor judgment of the scenario at hand by the top management. They wanted to automate the ordering and delivery systems however the technological side of the CRM could do much more than automating these two functions. The Microsoft Dynamics CRM 3.0 was also able to maximize the marketing capabilities of the organization. In this case, marketing wasn't the objective and no one had ever thought about marketing the industry equipment into a brand name. The company had never put up nay ads and didn't even have a marketing department. (Microsoft, 2008) The CRM 3.0 also helps to improve the customer relationships with the clients. The company got business from personal contacts and generating goodwill and relationships wasn't really a problem. Therefore this objective from the technology side of the new system was also negated. (Microsoft, 2008) Lastly the CRM system empowered the users for the entire sales cycles. In some sense this was the only objective the organization wanted to achieve from the new system. However this module was also sparingly used by the organization due to infrequent orders. (Microsoft, 2008) The project should have been aligned with the objectives the organization was trying to achieve only then the IT team should have been involved to give ideas to suggest a solution for the problem at hand. In this case the IT department would most probably have suggested that the current business model of manual work was best until more business was acquired. The problem that we see here is not with the implementation of the project, rather with the thinking of the high-end managers. (Morgan, 2002) According to Livingston (2004), one of the drivers for mismanagement and misalignment of organizational goals to technological goals is the varying view of business executives on the role or affects that IT integration could have on their companies. In this case the executives were thinking that profound results would be