Starbucks Coffee Company Essay Example | Topics and Well Written Essays - 1500 words

Starbucks Coffee Company - Essay Example Starbucks Coffee Company A business plan is important for people wanting to start a business, improve, or expand an existing business. A good business plan should be realistic and enable achievement of the set goals. A business plan should depict the short term and long-term goals and how they can be achieved. Starbucks Coffee Company is a leading coffee retailer that deals with roasting and retailing of coffee beans, selling brewed coffee, coffee related equipment’s, Italian-style espresso beverages, other cold beverages and some food items. The company was opened in 1971 as a small coffee shop at Seattle. The company was opened in 1971 as a small coffee shop at Seattle. The company has over 14, 000 outlets across the globe. The main goal of Starbucks is to provide the finest coffee globally in addition to a pleasant environment where the customers can enjoy the coffee. This essay will explore Starbucks coffee retailer company to come up with a plan on how Starbucks can improve on its operations. Sta rted in 1971, Starbucks was initially owned by Gordon Bowker, Ziev Siegel, and Gerald Baldwin. As aforementioned, the first coffee shop was located in Seattle. In the 1980, Starbucks opened up other coffee shops in various regions but within the United States. In 1996, Starbucks started its expansion outside United States when it opened a coffee shop in Japan. This was followed by opening up of numerous coffee shops within and outside United States.... Like will be demonstrated in this paper, the quality of services is crucial and affects the sale of products in retail business. Although Starbucks remains one of the leading coffee retailers, it still has opportunities to improve on its products and services to maximize its sales, which will be discussed in this essay. There are certain issues and challenges facing Starbucks and will be addressed. Industry Analysis The coffee retailing industry is highly competitive. Starbucks competitors include McDonalds and Dunkin Donuts. Competition is mainly driven by the ease of opening retail business, which has led to flocking of retailers into the business. In the past, Starbucks has mainly focused on expansion of its outlets across the globe. However, the vast number of retails shops has resulted in management difficulties. Therefore, Starbucks plans should include improving the management of existing retail shops with reduced expansion. To understand the nature of coffee retail industry a nd the performance of Starbucks, the threats and opportunities of Starbucks were assessed (Khattab, Aziz and Naguib 1-5). Opportunities The coffee retail industry is expected to continue experiencing competition. Therefore, there if need for Starbucks management to identify the different opportunities. This will enable the company remain a successful competitor (Starbucks.com Web). Since Starbucks has gained wide popularity across the globe, it should focus on further expansion to regions such as Asia where coffee beverages gaining wider acceptance. However, improved management should accompany the expansion. Therefore, Starbucks should consider increasing the management team. This could be through categorizing its stores into

ESSAY-Seven leadership traits Essay Example | Topics and Well Written Essays - 500 words

-Seven leadership traits - Essay Example courage of initiative and action which entails making first attempts, pursuing pioneering efforts and stepping up for the task no matter the situation. The second one is the courage of confidence in others. This often involves not controlling situations or outcomes, having faith in other people and being open to change. The third type is the courage of voice and is marked by raising difficult issues which need to be addressed and providing the feedback needed at a particular time. Courage will help me attain major goals in my life because I will face it no with no fear or intimidation. As a leader I am able to communicate my vision to the other people. This involves painting a picture with the words such as speak it, write it, draw it and touch it. Communicating my vision openly with my close associates helps me correct some of the many mistakes I would have done if I did not talk to anybody about it. In this sense I try re-evaluating my vision from time to time so that it stays connected with the changing times. The vision is my ultimate desired goal and I always work hard towards it. Passion for my set goals has inspired me to actually take on new and dangerous challenges head on. I let my passion and vision shine through the activities I undertake daily. My passion is framed in such a way that it goes hand in hand with my vision so that I can be able to reach my set goals at the end of the day. If I am passionate of my undertakings, it means I love what I am doing and there is no day I will be bored. I always know of the next action to take while performing my duties. While I have a goal to meet, I have a plan so that I can manage time properly. I will usually do activities at the allocated time and avoid giving excuses or blaming other people about my failures. I know this will help me a long way after college because I need to be punctual on assignments given to me at my working place and other personal activities. The impact is the overall outcome of my